Monday, 16 November 2009

Telling A Story in 15 Seconds!!!

For my advertisement, I was thinking of attempting to tell a short story. While watching one of the adverts Pew 36 produced for Cinemoi, I was reminded of the 1973 Hovis advert. Both videos show a bicycle, a cobbled road and tell a story in a short span of time.

The Hovis ad appears more like a scene from a film, than a commercial for bread. The director went on to produce famous movies such as Alien (1979), Blade Runner (1982) and Gladiator (2000).

Going on the concept of advertisements that tell stories, I also looked at the old Gold Blend ads, which became its own little serial drama. It ran from the late 1980s to early 1990s. It told the story of two neighbours who fall in love with each other, and coffee was their connection.

From watching this, I realised Nescafe were trying to imply that their product was for sophisticated and successful people. These people are rich, host dinner parties, admire modern art, are beautiful and arrogant but have a hidden charm.

To create this classy look, I think Nescafe thought black, white, red and gold would best represent this.

These Gold Blend adverts with their dinner parties and their so called intellectuals, reminded me of the famous 1993 Ferro Rocher advert – The Ambassador’s party.

Notice how they have they have dubbed the voices with poor French and Italian accents?

Another Ferro Rocher one…

Chanel No5 also uses gold and red in their ‘French’ advert.

Browsing through the Cinemoi website, I also noticed the pink text highlighting the important elements the channel has to offer. I thought this was an unusual colour to use, as I personally don’t believe it is the best colour to represent ‘classical’.

Struggling to find any decent French music, I was thinking of using music from a film for my piece, but something dramatic and orchestrated. Watching the Thrillers clip on the website, I noticed the soundtrack they used isn’t French at all. It’s from the movie Slumdog Millionaire (2008).

I will be looking at music composed by people such as Hans Zimmer, Thomas Newman, John Williams, James Horner and Clint Mansell.

I like the fact that classical French cinema has a film noir quality to it, so I was thinking of maybe doing some black and white drawings, but I don’t want it to be too similar to Frank Miller’s Sin City (1991).

Another thing I have been looking at is a couple of opening sequences to James Bond movies. Yes, they are sleazy, but they are also meant to represent class, sex, action and sophistication.

Tomorrow Never Dies

Quantum of Solace

-Nicholas Christian


Alien, 1979. Film. Directed by Ridley SCOTT. UK/USA: 20th Century Fox

Blade Runner, 1982. Film. Directed by Ridley SCOTT. USA: Warner Bros

CINEMOI. THRILLERS ON CINEMOI.[online]. Available at:

Gladiator, 2000. Film. Directed by Ridley SCOTT. UK/USA: DreamWorks/Universal Studios

MILLER, F., 1991. Sin City. Dark Horse Comics.

Quantum of Solace, 2008. Film. Directed by Marc FORSTER. MGM/UA Distrubution Co/Sony Pictures Entertainment

Slumdog Millionaire, 2008. Film. Directed by Danny BOYLE. UK: Pathe Pictures

Tomorrow Never Dies, 1997. Film. Directed by Roger SPOTTISWOODE. MGM/UA Distrubution Co/Sony Pictures Entertainment

YOUTUBE, 2006. Ferrero Rocher. [online]. Available at:

[Accessed 16 November 2009].

YOUTUBE, 2006. French advertising - Chanel no5 (90's). [online]. Available at:

[Accessed 16 November 2009].

YOUTUBE, 2007. Hovis 'Bike' advert 1973 (Britain's favourite TV ad). [online]. Available at:

[Accessed 16 November 2009].

YOUTUBE, 2008. Ferrero Rocher advert 1993 - ambassador's reception. [online]. Available at:

[Accessed 16 November 2009].

YOUTUBE, 2008. Nescafe Gold Blend Adverts 1980s. [online]. Available at:

[Accessed 16 November 2009].

YOUTUBE, 2008. Quantum of Solace Opening. [online]. Available at:

[Accessed 16 November 2009].

YOUTUBE, 2008. Tomorrow Never Dies Opening Title Sequence. [online]. Available at:

[Accessed 16 November 2009].

1 comment:

  1. French Cinema is essentially political in outlook and much of it's raison d'etre is wrapped up in political and social standpoints.
    Audiences, and I am an afficianado of French Films, watch them because of this as apposed to Hollywood cinema. Iwill post some examples of different French genres and the thinking behind them. Amust see French film is Amelie'to get into what french films are about.