Try not to drift off of the core requirement of this promotion. This is 'Refer a Friend'. This implies that the advert is being directed at existing customers not new customers.
The idea is to encourage those French subscribers to recommend the service to their French friends. So to suggest that the subscription process is simple as a factor would be to detract from the offer.
Focus on the offer which is a month free for each subscriber.
Dan:
Where is your research?
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